This morning I read an article in the English publication New
Media Age arguing that the elections in
As you will see below, the
If the candidates’ social media followings stay relatively low compared to the number of registered or likely voters in PA, then the article from across the pond will be accurate. If you can not reach likely voters through social media channels, you will be left with no choice but to reach out to them through traditional media channels.
The only problem with relying on traditional media to get the word out in 2010 is that the public is less likely to be tuned in to it. With more cable channels being added every month, with more DVRs being used to fast forward through commercials, and with younger voters choosing to find their entertainment on the Internet, I wonder if traditional media buys will be as valuable as they were in the 20th century. We would love to hear what you think on this topic.