Roy Wells is back this week updating a post from September 16, 2010, about how Facebook is now home to millions of likely voters. As we careen towards 2012, the candidate who targets these folks most effectively has a leg up on the competition.
In developing a social media strategy identifying who your audience is and where you can find them is critical. Given that there are currently more than 695 million Facebook accounts, and 151.4 million of them are in the United States, it is likely that your targeted audience is logging in on a daily basis. If you are a political candidate, elected official, or an advocacy group trying to influence public policy, a considerable portion of your audience resides on Facebook.
Read more of this piece at www.roywells.com