Following the latest trending news, sports, entertainment, weather, and music is available through various platforms, but one has both mobility and convenience: podcasting. Podcasting,
rooted in radio programming, has transformed in both audience and content. With the advancement of the platform, listeners can absorb a variety of podcasters live or download and listen to them later.
According to survey data from Edison Research, 21 percent of U.S. adults ages 12 or older have listened to a podcast in the past month. These individuals are leaving work or school, driving to the gym or grabbing groceries, working out or carpooling kids to soccer. Before, during, and after their commute home, they are enjoying content, like that of Triad Strategies, seamlessly on the mobile device of their choice.
Triad Strategies is using podcasting as a means to share bipartisan public affairs, government relations, strategic communications, and grassroots advocacy tips and case studies that impact our clients and community.
If you enjoy our blog, The TriadAdvocate, we offer you our podcast series. Podcasting allows our firm to create a stronger, yet personal connection with our audience, giving you accurate industry news and information while expounding on the services we have always provided.
Have you heard our most recent communications podcast series with Rick Kelly? Rick is Triad’s Crisis Communications Director. He provides industry insight any practitioner would find beneficial. Corporate messages need to be tailored to influence, provide relief in the midst of a disaster, and create awareness by keeping those who want to know in the know. Rick is the expert on intentional messaging and reputation management.
For political commentary and industry best practices, tune in every Wednesday to hear the latest Triad Strategies podcast on Spreaker.com