A guest post by Tony May, Senior Vice President and Partner at Triad Strategies. We have also included a short video of Tony discussing issue management and the General Motors crisis, and you can see Tony each Sunday on CBS 21's "Face the State".
The folks who run General Motors should take a page from the growing hobby of home brewing. One thing every home-made beer aficionado learns early on is the important of zero tolerance for bacteria. Even a small glop of stray germs can spoil a 10-gallon batch of ale in just a couple of days Just like bacteria, the problems caused by seemingly small production glitches in an ignition switch design can fester and multiply into gargantuan problems.