The day after Scott Brown won the special election in
In fact, a number of political analysts credit Facebook and
Twitter as helping to reverse the Democratic edge in the 2008 Presidential
election. So, I thought it would be interesting to look at how some
First, some statistics from
On the other hand, Democrat Martha Coakley had 18,104 Facebook fans and 4,109 Twitter followers on Jan. 23, decreasing by 1.7 percent and 3 percent, respectively, in the interim.
The obvious disparity gives credence to those who argue that social media helped the Republicans win that Senate seat (though I hear PA Republicans helped significantly with Brown’s ground campaign).
So, what is going on in
(Note: Twitter followers are people who have signed up to receive somebody’s tweets. I have listed both personal and campaign Twitter profiles when both accounts are actively tweeting. Tweets are the messages that are received by the followers.)
So, it is pretty clear that the trend in
The level of activity in social media for the Pennsylvania U.S. Senate race is much higher.
As a sitting U.S. Senator, it is not surprising that Specter has an overwhelming lead in Twitter followers. But, Pat Toomey has a significant lead in Facebook fans. It will be interesting to see how the social media battle trends here.
Each week, the TRIADvocate will update these statistics and add Congressional, State Senate and State House races. Though the variables that drive elections are numerous, it will be interesting to measure how each of the candidates is using social media in the campaigns. And by the way, this is one medium where the cost of reaching each potential voter is priceless (and by that I mean virtually without a price!)