This past Saturday over 2,000 people gathered at
Ami Greener and Michael Lipin used Facebook to organize a
snowball fight in
Other than their time, Ami and Michael did not have to spend any money on postage, radio or television. By using free technology and putting together an effective social media strategy, they were able to create an event that garnered national headlines (and evidently was a considerable amount of fun).
With candidates for Pennsylvania Governor and US Senate raising millions of dollars for their races, so they can spend it on mailings, radio and television to get out the vote, let’s check in and see how they are doing on the social media front.
In the race for Governor:
The two Republican candidates continue lead all candidates in the number of people they can reach via Facebook. Corbett added 100 (5.7% increase) while Rohrer added 114 (5.0% increase). Rohrer continues to build his Twitter followers and continues to Tweet to them. Hoeffel and Onorato lead on the Democratic side with 1,397 and 924 Facebook fans respectively, but they only picked up 19 fans each over the past week. Though both continue to add Twitter followers, only Hoeffel is reaching out to them (on the average 10 times per day). Neither Wagner nor Doherty appears to have a social media strategy at this point in the campaign.
In the race for US Senate:
All three candidates experienced a slight increase in Facebook fans but Pat Toomey still retains a sizeable lead over his Democratic rivals. Though all three candidates are using Twitter, at this time, they are averaging between 1 and 2 tweets per day.
None of the candidates for Governor or US Senate seem to be
employing the social media strategies that brought thousands to