Friday Happy Hour: Rickmania Edition
Human Services Cuts and Social Media

Strategies to Increase Your Audience and SEO


A Guest Post by Triad President and Managing Director, Roy Wells.  You can read more of his musings at

In my last post, I offered some insights into how Triad Strategies has used news aggregation as a way to expand our social network. As a tactic in a comprehensive social media strategy it has certainly been successful in growing our following on Twitter (we are now at 1,720 followers – an increase of 23 in the last week). On the other hand, it has not been an integral strategy in driving traffic to our website.

Our daily headlines strategy on Twitter is simply providing our audience with a headline and a link back to the newspaper, radio, or television website. Our daily headlines email is a list of all the articles with a link back as well. Neither of these two strategies drives any traffic back to our website. We certainly could have driven all of the links back to our daily headlines page on our website, which would have added to our search engine optimization (SEO). But would have our followers and email subscribers been happy with the added step of being directed to our website before seeing the headlines? Probably not.

In our opinion, it was more valuable to make it easy for our followers and subscribers to access the news, than it was to use this tactic for the purpose of driving traffic to our website. Though one of our goals is to drive traffic to our website, you have to build brand awareness and a value proposition in the early stages of a relationship in order to successfully achieve that goal. By measuring the number of times our audience was clicking on our headlines links, we knew that this was a successful tactic. Again, we felt it was important to build that audience so that it would be there when we would have a need to reach it.

Since one of our strategic goals is to drive traffic to the website, we have developed other tactics leveraging our news aggregation to achieve that purpose. As an example, the day that Pennsylvania  Governor Corbett proposed his 2012-13 state budget, we unveiled our 2012-13 budget information page. Not only did we aggregate budget news, but we provided a one stop shop for our clients and any one else who has an interest in the state budget to access important information. On the Triad website you can download press releases from the Governor’s Office, the 2012-13 budget spreadsheet (before it was publicly released), analysis from legislative committees, as well as interviews with legislative leaders. We used our traditional social media channels and our subscriber list to create awareness of this resource, and saw our average website traffic increase by 400% in week one, and has doubled over the past five weeks. The Pittsburgh Post Gazette even linked back to our website, adding to the volume of traffic.

We added some additional tweets using the hashtag #PABudget, added a link to our daily headlines email, as well as occasionally adding status updates to Facebook, LinkedIn, and Google+. In this instance because of the sheer volume of what we were aggregating, posting it on our website, and providing an archive of the over 500 articles, seemed to provide more value to anyone who would want to access it.

We continue to look for ways to provide value to our clients and the political community in general.  Social media channels have provided the opportunity for building brand awareness and increasing the volume of traffic on our websites.


Feed You can follow this conversation by subscribing to the comment feed for this post.

Lisa Chaves

Great tips here but I would appreciate more of it if you posted images along with the article.


But you are only to take a lot of water to keep away from it. Millions of satisfied users recommending this product are actually the best promotion. Cutting off all the higher sugar and replacing its meals with bowls having to do with vegetables and fruits is now the common reaction.

Lose weight

Hi there, the whole thing is going nicely here and ofcourse every one is sharing information, that's in fact excellent, keep up writing.

garcinia cambogia garcinia cambogia

What's up, all is going nicely here and ofcourse every one is sharing information, that's genuinely good, keep up writing.

garcinia cambogia diet

However, a 2006 study showed that Conjugated Linoeleic Acid, or CLA, when added to a weight loss program or healthy diet, could reduce fat in the belly and legs of women and in the abdominal area for men. If you really want to drop fat fast, combine Green Stinger with Energy Reserve and watch the fat melt off. * It helps in growth,maintenance and vitality of your body.

Many alternative medicine practitioners love to talk about unspecified "toxins" that are somehow fricken everywhere and somehow responsible for your flabby abdomen, your digestive problems, your arthritis, and your erectile dysfunction (all in one). If you choose citrus juices, such as, grapefruit, orange, lime, mandarin, or any combination of these, you will be fairly close to the original recipe. You may also experience these side effects in spite of drinking the prescribed water intake especially if the colon cleanse products contain ingredients such as cascara sagrada.

モンクレール コート

ソフトと重く快適、彼らロールアップと作る楽しい旅行します。後、の肌を日焼け、ウール可能性があります染め最もの混合物色の。教育靴はおそらく、最も汎用的なの運動靴。Ugg のブートはちょうど提供されていない中国では、、はいけない混乱。

Adrenalast Testosterone Booster

Hi my family member! I want too say that this article is awesome, nice written and include almost all vital infos. I'd like to see more posts like this .

Adrenalast review

Hi there! Would you mind if I share your blog with my zynga group? There's a lot of people that I think would really enjoy your content. Please let me know. Cheers

Daily Eye Restoration Anti Wrinkle

Thanks for sharing your info. I truly appreciate your efforts and I will be waiting for your further post thank you once again.

ダミエ バッグ

一方、クラバット提携は生成のストライプはそれらすることができます受け入れスポーツのため当事者.女性だったはるする可能性が合計サッシまたはストラップ。ソフトウェアはまた組み合わせ、ステレオタイプのためになる新しい人気それ撮影。バッグ デザイナーですが投資に比べて家庭用品。

search engine marketing service

It's remarkable designed for me to have a web site, which is helpful in favor of my experience. thanks admin

Anyone with ADHD really should not be in a place of warm colours. This double punch means weight loss without any dietary or activity changes, so you obtain the results you want quicker and more effectively. This introduction can fall into any of the following categories: boiling, steeping, pressure or filtration.


Oh my goodness! Awesome article dude! Many thanks, However I am encountering difficulties with your RSS. I don't know why I can't subscribe to it. Is there anybody else having the same RSS problems? Anybody who knows the answer will you kindly respond? Thanx!!

T Advance Testosterone

A person using this capsule feels invigorated, and strong. Recent estimates show that approximately 13 million men in the United States experience testosterone deficiency and less than 10-percent receive treatment for the condition, which is growing in cultural acceptability. Being larger in size than you should normally be causes your body to function slowly.

Every weekend i used to pay a quick visit this web page, for the reason that i want enjoyment, as this this web page conations in fact fastidious funny information too.

This article is really a good one it assists new the web visitors, who are wishing in favor of blogging.

Adrenalast Review

The other day, while I was at work, my cousiin stole my iphone and tested to see if it can survive a thirty foot drop, just soo she can be a youtube sensation. My apple ipad is nnow broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

Splendyr Anti Aging

Good article! We will be linking to this particularly great post on our site. Keep up the great writing.

Miracle Garcinia cambogia reviews

I think this is among the most vital information for me. And i am glad reading your article. But should remark on some general things, The website style is great, the articles is really great : D. Good job, cheers

cash pay day loan

Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

Anti Wrinkle Cream

Because the admin of this web site is working, no uncertainty very shortly it will be famous, due to its feature contents.

Power IGF Review

Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

This article will assist the internet users for creating new weblog or even a weblog from start to end.

muscle mass supplements

I used to be able to find good advice from your blog posts.

The comments to this entry are closed.