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March 2016

Friday Happy Hour: Biggest Loser Edition

President Barack Obama this week announced he has chosen U.S. 9th Circuit Court of Appeals Judge Merrick Garland as his nominee to serve on the U.S. Supreme Court.  Garland’s Loserreception was less than hospitable, to put it kindly, as Senate GOP leaders vowed not only to never hold confirmation hearings, but to never speak to Garland, period.  We think the latter may be a bit much, but one thing is for certain: if a Democrat wins the White House in November, we have a sneaking suspicion that Garland’s chances might vastly improve

Fresh off his victory in the Ohio G.O.P. Presidential primary, Governor John Kasich got a boost in Pennsylvania this week as surrogates for the Marco Rubio campaign dropped their court challenge to Kasich’s petitions, meaning he will be on the April 26th ballot in the Keystone State. Rubio, meanwhile, disappeared into the ether after he realized that his overwhelming victory in Puerto Rico was not really translating into support anywhere else.

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Friday Happy Hour: Happy Edition

Here at Triad Strategies, we are all about happiness, and the pursuit of it.  We work hard to make our beloved clients happy, to make the Accounts Receivable Department happy, and Smiling emoticonto generally make the office one, giant happy, pastry-filled place. That’s why we were thrilled that the state’s tourism office (with an able assist by our client Brandon Igdalsky, CEO of Pocono Raceway) unveiled Pennsylvania’s new slogan this week: Pennsylvania. Pursue your happiness. Maybe these words will inspire our elected officials to also pursue a budget agreement, which would make everyone happy.

A few hundred Pennsylvania employees and an untold number of those who work for the state through a third party got a bit happier this week when Governor Tom Wolf issued an Executive Order, raising the minimum wage for those folks to $10.15 an hour.  Poverty, we have found, makes almost nobody happy.  

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The ones that shouldn’t happen: a crisis case study

By Rick Kelly

By most measures, Cedar Fair is a thriving enterprise. Its share price since 2010 has nearly quadrupled, most analysts rate its stock as a “buy,” and the $1.24 billion in revenue it generated in 2015 was its sixth straight annual revenue record. As the economy strengthens, the outlook is bright as attendance is expected to increase at its 11 amusement parks, four water parks and five hotels. Its ticker symbol is FUN. In terms of advancing a mission, we’d call this kicking butt.

In late January, the company’s Allentown venue, Dorney Park, announced it was starting its summer hiring process and expected to hire more than 3,000 seasonal workers this year. Christopher Emery, a 29-year-old with special needs, expected to return for his 13th summer of cleaning restrooms.

We’ll let the Morning Call take it from there:

Claudia Emery, of Macungie, said her son looks forward to going back to Dorney each spring and takes pride in his work. This week, she said, the family was informed that the park's interview process was changing, and that Chris would be required to complete some tasks with other potential employees, including building things with Legos and other group activities.

At the end of the session, Claudia Emery said, she was told that Chris didn't do well on the test and would not have a job when the park opened.

"I had to hold everything back until we got out the door," she said. "I told Chris that he was not going to work at Dorney this season. He didn't understand.”

Claudia Emery said she had to console her son, who was very upset about not seeing his friends at the park. One of those friends, fellow Dorney employee Matt Redline, wrote an angry post on Facebook that quickly went viral:

"I can't express how angry and hurt I am right now!!! This is my buddy Chris. I had the pleasure of getting to know him and his family during my 10 year employment at Dorney Park and Wildwater Kingdom.

Redline posted a photo of Chris proudly holding a certificate praising him for 12 years of service at Dorney. Redline blasted Dorney officials in the post.

As one would expect, Facebook, the Twittersphere and other social media channels erupted, and the news articles spread internationally.

By the next morning, Dorney Park had retracted its decision and posted the following, attributed to the vice president/general manager:

"We respect, value and appreciate all of our dedicated associates. I've known Chris for many years, and when I became aware of this situation I requested that we immediately reach out to him and his family to let them know that we would happily welcome Chris back for a 13th season."

Under the circumstances, the park acted just about as quickly as it could and did the right thing. It didn’t satisfy Mrs. Emery, however, who at last report said she would decline the offer in order to avoid subjecting her son to more humiliation. Meanwhile, the Philadelphia Fraternal Order of Police chapter and Autism Speaks said they would take their annual Dorney Park events elsewhere. There’s no telling how many others who learned of this episode have taken Dorney Park off their itineraries.

There are many events that can throw organizations into crisis – acts of nature, accidents, structural failures, actions of others, regulatory or legislative changes, and more. But the ones that sting the most are the ones that could have been avoided.

There’s nothing wrong with screening new employees for their suitability for employment, but when you launch a process that could result in turning away returning employees, that should constitute a red flag. When you turn away a returning employee with special needs, you should not only see the red flag, but smell it, hear it and taste it as well.

Every organization can benefit from someone whose radar is calibrated to identify “the worst thing that can happen.” Whether that person is an employee or a crisis management consultant, he or she should have the ability to assess potential consequences, estimate the probability of each and identify steps to mitigate or avoid the risk. The easiest way to manage a crisis is to not have it in the first place.

Will this episode prevent Cedar Fair from achieving another revenue record this year? Maybe not. But you can bet the company’s investors are not pleased about it, and neither are those whose job is to keep the investors happy.

Rick Kelly directs Triad’s crisis management practice. For more information, follow this link.


Friday Happy Hour: Budgets and Billionaires Edition

The GOP campaign for the Presidential nomination reached a boil this week after 2012 nominee Mitt Romney took to the stage and said some not so nice things about one Donald Money bagsTrump. Trump then found himself on the defensive when the New York Times published a piece quoting him as being supportive of the individual mandate under Obamacare.  Of course, this all meant less than zero to Trump supporters.  Because really, what does?  Your normal campaign skills are no match for his above average hands, apparently. 

Of course, by the time the Trump train pulls into 30th Street station in April, the GOP nomination may already be sewn up, we learned this week.  And with Hillary Clinton holding an almost-insurmountable delegate lead over Bernie Sanders, it looks like we will once again be the bridesmaids.

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