Longtime campaign strategist and advocacy professional Jennifer Riley has joined Triad Strategies’ growing public affairs and communications practice.
Jennifer brings two decades of high-intensity public policy campaign experience, as well as additional reach into the Philadelphia market. Coupled with deep political competency, her expertise spans advocacy campaigns, grasstops/grassroots organizing, media relations, crisis communications and event management for a variety of industry sectors.
“Having built my career at the intersection of public policy and advocacy, I recognize and appreciate the impressive skills and talent found at Triad,” said Riley. “But most importantly, I am inspired by Triad’s creative and collaborative company culture.”
Prior to joining the team at Triad, Jennifer spent nearly 20 years at a Pennsylvania-based public relations firm, where she led the public affairs practice and served as the managing director of their Philadelphia-area office.
“As Triad continues to grow, we are constantly looking for good talent that supports our business goals and those of our clients,” said Roy Wells, Triad president and managing partner. “Jennifer’s public affairs experience, coupled with her expertise managing business and growth in the Philadelphia market, made her a great fit.”
Jennifer will also continue to serve as the state director for Marsy’s Law for Pennsylvania, a position that she has held for nearly two years. Marsy’s Law seeks to amend the Pennsylvania constitution to include rights for victims of crime. Under her leadership, Marsy’s Law passed nearly unanimously in two consecutive legislative sessions and garnered overwhelming voter support during the 2019 general election.
“Triad has had an exciting year of growth in public affairs, and we are looking forward to continuing that trajectory in 2020,” said Doug Rohanna, vice president, public affairs. “Jen’s background and experience complement our dynamic team, and we are thrilled she is joining us.”
Jennifer joins the diverse team of government affairs, public affairs and strategic communications professionals at Triad who have decades of experience managing public policy issues at the local, state and federal levels.
Jennifer is a cum laude graduate of the University of Pittsburgh and resides in Malvern, PA with her husband and two children.